The Encouragement Manifesto (Part 10)

Me, Dad and my younger brother on Nanna’s doorstep

When we ran a small business, there were some principles at the heart of it. A code of behaviour. It was owner-run; just the two of us. So the way we worked, who we were, was never written down as such. It was in our hearts. We are pretty sure it was clear to our customers who we were and what was important to us. We worked hard to be consistent, to celebrate others and to stay positive. Our business was built on the successes and strengths of others; kindness and generosity were keystones; we talked about value, not price and that allowed us to find our audience. We gathered up and shared inspiring stories and we sought to be a pebble in the pond, creating ripples. If we’d written this all down at the time, we’d have called it The Encouragement Manifesto. We recently decided to capture it in words. We asked some folk we trust, who live and work in the same way, to interpret the 10 principles in their own words.

Ripples Across My Pond

by Simon Cookson

Allow your story to be a stone.

Go on, throw it, see what happens.

Simon Cookson

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